Experience Clemson Refresh
From education, sports, student life, to the location itself, Clemson is shaped by a tapestry of experiences—each thread contributing to its unique identity. The concept of weaving together shared moments was central to the brand refresh, capturing the interconnection of Clemson's history, the present, and its progressive future.
Leading design that roars with purpose.
At Clemson University, the work centers on shaping how the world sees and experiences the brand. From bold print pieces and social storytelling to digital campaigns, visual identities, and immersive campus moments, every project helps bring the Clemson story to life—unified, clear, and creatively charged.
SERVICES
Art Direction
Brand Identity
Digital
Social
Experiential
Copywriting
Photography Direction
Fiercely Forward
This campaign celebrates progress, pride, and purpose. Bold typography, dynamic layouts, and vibrant brand colors were applied across print and digital pieces, bringing the campaign’s energy and momentum to life while maintaining consistency with its core message and visual identity.
Brand Identities & Badges
Distinctive marks that echo the spirit of Clemson while staying rooted in its established visual system. With a sharp eye for color, typography, and layout, each design strikes a balance between individuality and brand cohesion—building recognition, clarity, and consistency across every touchpoint.
Other Design Highlights
